The Gambia Experience is part of Serenity Holidays Ltd, offering a range of niche destinations along with expert knowledge and a real focus on customer service.

A family-run company originally set up 30 years ago by Stephen and Sandra Wilde, we are the only UK Tour Operator that specialises in holidays to The Gambia. We like to think that, her own glorious people aside, no one knows the country quite like we do and we strive to provide superb, detailed levels of product knowledge and the highest levels of personal service we can. As a result we are very proud to have won an Award at the 2016 British Travel Awards - The Best Small Holiday Company to Sub-Saharan Africa.


The Gambia Experience

During the past 30 years Gambia Experience staff (many of whom have been with the company for 15 or even 20 years), have developed a vast knowledge of The Gambia, building good relationships with hoteliers and can now offer many properties or room types exclusively.

Woman relaxing on beach near Coco Ocean Resort

Experience the Difference

  • The widest choice of departures & hotels
  • 3, 4, 7, 10, 11, 14+ night holidays
  • Our staff know The Gambia
  • "Best reps in the business!" Sunday Times
  • Free Gambia guide with exclusive discounts

Fishing boat at Gunjur beach - Glenn EdwardsGlenn Edwards

Reasons to Book

  • 30 years' experience in The Gambia
  • British Travel Awards Best Small Holiday Company to Sub-Saharan Africa 2016 Winner
  • Exclusive Boutique & Unique Hotels
  • Widest choice of holidays and flights of any operator
  • Upgraded room types exclusive to us
  • Upgraded flying and Star Class from LGW during winter

The Gambia Experience resort staff

Knowledgeable Staff

  • We've ALL been to The Gambia!
  • Call, email or live chat - we're here to help
  • Our attentive reps are second to none
  • Dedicated office at the Senegambia Hotel
  • Gambian staff who know their country

Sustainable Tourism

Sustainable Tourism

We at The Gambia Experience have always been aware of the impact of tourism on the immediate and worldwide environment, which is why we’ve always strived to be a ‘green’ company. We continually endeavor to negate any detrimental impacts our business has on our destinations whilst sustaining long term environmental and social benefits.

Sustainable Tourism

The domestic science classroom at Kabifita Upper Basic School

Community Development Fund

The Community Development Fund was set up by The Gambia Experience with the aim to not only raise funds to help Gambian communities, but to also empower these communities to help themselves. This year the donations we raise will be given to the ‘Light Up a Village’ initiative, bringing much needed solar power to rural villages in The Gambia. 

Community Development Fund

Beach bar at Bungalow Beach

Returning Customers

At The Gambia Experience we know that each of our customers’ needs are different, and pride ourselves on delivering the holiday experience that is right for you. That’s why our customers decide to come back with us time and time again - and it's why we offer a generous Loyalty Discount for our valued customers.

Returning Customers

Resort Team

As part of an on-going commitment in providing our customers with the very best service possible, The Gambia Experience maintains its own permanent office in the Senegambia Hotel headed by Joyce, our Resort Manager. She is pictured in the middle of the photograph on the right and many of you will know her face. You'll be sure to see her either at the airport on your arrival or around resort all the time. Joyce is assisted by a large, experienced, enthusiastic team who are there exclusively for our clients.

Resort Team

Footprints in the Sand


We believe that a great team is key to delivering the best experience to our customers, and look for people who share in our passion for providing them with excellent holidays and customer service. We always welcome applications and CVs for office-based positions, and would particularly like to hear from you if you already have experience in the travel industry. Our offices are based in Fareham, Hampshire and are just off junction 9 of the M27.


Celebrating over 20 years in partnership

Our Hotel Awards

We've introduced a new awards scheme which aims to recognise the hard work and quality of our partner hotels. The winners' certificates were presented by MD, Chris Rowles, and product manager, Karen Durham, in October 2017.

Find out more

ADMIN 01489 866901

Email our expert team today...

  Send Enquiry

We endeavor to answer emails in real time during normal office hours.